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Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Chapleo, Chris - 2011

Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency. This paper seeks to investigate how and whether...

Persistent link: https://www.econbiz.de/10009429674

External perceptions of successful university brands

Chapleo, Chris - 2009

Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and...

Persistent link: https://www.econbiz.de/10009429675

Applying Performance Management Principles to a Learning Environment for Undergraduate Dissertations: A Case Study

Day, Jacqui; Bobeva, Milena - 2007

taught postgraduate degrees in business, law and humanities subjects. However, changes in the business environment have …

Persistent link: https://www.econbiz.de/10009429790

Do universities have successful brands?

Chapleo, Chris - 2005

Branding in universities is a topical issue, but arguably few UK universities have fully developed ‘successful’ brands in the manner of commercial organisations. This qualitative paper explores the opinions of forty opinion formers on which UK universities have successful brands and the...

Persistent link: https://www.econbiz.de/10009429909

Universities as Research Partners

Hall, Browyn H.; Link, Albert N.; Scott, John T. - Institute of Business and Economic Research (IBER), … - 2000

Persistent link: https://www.econbiz.de/10010677875

The Financing of Research and Development

Hall, Bronwyn - Institute of Business and Economic Research (IBER), … - 2002

Persistent link: https://www.econbiz.de/10010677922

THE ROLE OF SMART TOURISTS IN SHAPING THE FUTURE OF AIR TRAVEL SECTOR

Gheorghe, Camelia M. - In: Romanian Economic Business Review 8 (2013) 4.1, pp. 337-342

improving business and destination competitiveness and as such, to improving the tourist’s experience. Creating unique and … sector. The recent research shows the way technology is designing the air travel business. The airlines priorities focus on … enhancing the passenger experiences, and they are also very interested in improving business intelligence to better understand …

Persistent link: https://www.econbiz.de/10011213630

Social Ventures as Learning Laboratories

Dees, J. Gregory - In: Tennessee's Business 20 (2011) 1, pp. 3-5

What we need now is entrepreneurship that creates greater long-term value while drawing on fewer resources and generating fewer destructive consequences.

Persistent link: https://www.econbiz.de/10009019966

ENTREPRENEURSHIP AND CREATIVITY

D, Lect. Dana Adriana Lupşa-Tătaru Ph.; Lect. Sanda … - In: Annals of University of Craiova - Economic Sciences Series 3 (2010) 38, pp. 6-6

The most common definition of creativity involves the production of something new or rare that has value in the world. In today’s businesses, creativity seems to be in increasing demand. Businessmen are required to contribute new ideas beyond the obvious in order to compete, survive and...

Persistent link: https://www.econbiz.de/10009143882

THE OPENING OF THE FIRST MICROSOFT INNOVATION CENTER IN ROMANIA WITHIN THE ROMANIAN – AMERICAN UNIVERSITY

Chichernea, Virgil - In: Journal of Information Systems & Operations Management 2 (2008) 1, pp. 11-19

Romania, its goal being the increase of students abilities in business applications. …

Persistent link: https://www.econbiz.de/10009144678

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