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~type:"article"
~person:"Homburg, Christian"
~subject:"Unternehmenskultur"
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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A multiple-layer model of market-oriented organizational culture: measurement issues and performance outcomes
Homburg, Christian
;
Pflesser, Christian
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 3-27)
.
2004
Persistent link: https://www.econbiz.de/10002523747
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"Symbolisches Management" als Schlüssel zur Marktorientierung: neue Erkenntnisse zur Unternehmenskultur
Homburg, Christian
;
Pflesser, Christian
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 271-285)
.
2004
Persistent link: https://www.econbiz.de/10002525510
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