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Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
Persistent link: https://www.econbiz.de/10010923363
The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …
Persistent link: https://www.econbiz.de/10005041379
Previous research has found inconsistencies in the valuation of weight and fat characteristics of lamb carcasses between the saleyard and wholesale markets. In this paper, recent New South Wales saleyard and wholesale price data on different classes of lamb are analysed using hedonic methods to...
Persistent link: https://www.econbiz.de/10005061075
The purpose of this paper is to investigate the marketing performance of wheat farmers in Illinois and Kansas over 1982 … average difference between farmer and market benchmark prices are sensitive to the market benchmark considered. Marketing … benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the seasonal …
Persistent link: https://www.econbiz.de/10005804781
The market for Australian prime lamb is characterised by high production seasonality and a highly competitive retail demand. Because these factors often translate into substantial market variability, regular forecasts of supply and demand are important requirements of lamb market participants....
Persistent link: https://www.econbiz.de/10005805643
In an effort to improve marketing of their products, many farmers use market advisory services (MAS). To date, there is … their marketing plans, and how they choose among these services. Based on the literature on consulting services usage, a … the match between the MAS and the farmer's marketing philosophy drive MAS usage. To account for possible heterogeneity …
Persistent link: https://www.econbiz.de/10005805809
soybean production forecasts during 1970/71 through 2003/04 marketing years. The analysis revealed that markets consistently …
Persistent link: https://www.econbiz.de/10005806757
Persistent link: https://www.econbiz.de/10005807860
A theory of the allocation of producer levies earmarked for downstream promotion is developed and applied to quarterly series (1970:2–1988:4) on red‐meats advertising by the Australian Meat and Live‐stock Corporation. Robust inferences about program efficiency are contained in the...
Persistent link: https://www.econbiz.de/10009398799
This paper is a summary of some of the considerations involved in applying an existing model to a new problem, in particular in deciding whether to update or not, and some of the issues involved in interpreting the output from the new application. Thus where you start from does influence where...
Persistent link: https://www.econbiz.de/10009326011