Narrow search
Showing 1 - 10 of 129
Cover Image
The Marketing Performance of Illinois and Kansas Wheat Farmers
Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01
The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …
Persistent link: https://www.econbiz.de/10005041379
Cover Image
The Marketing Performance of Illinois and Kansas Wheat Farmers
Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - Department of Agricultural and Consumer Economics, … - 2008
The purpose of this paper is to investigate the marketing performance of wheat farmers in Illinois and Kansas over 1982 … average difference between farmer and market benchmark prices are sensitive to the market benchmark considered. Marketing … benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the seasonal …
Persistent link: https://www.econbiz.de/10005804781
Cover Image
OPTIMAL CHOICE OF GENERIC MILK ADVERTISING EXPENDITURES BY MEDIA OUTLET
Pritchett, James G.; Liu, Donald J.; Kaiser, Harry M. - In: Journal of Agricultural and Resource Economics 23 (1998) 01
The largest portion of dairy and milk checkoff funds is spent on generic fluid milk advertising. These funds are distributed among four distinct media outlets-television, radio, print, and outdoor. Spending too little on one media outlet or too much on another constitutes a missed opportunity to...
Persistent link: https://www.econbiz.de/10005805368
Cover Image
IDENTIFYING THE EFFECTS OF GENERIC ADVERTISING ON THE HOUSEHOLD DEMAND FOR FLUID MILK AND CHEESE: A TWO-STEP PANEL DATA APPROACH
Schmit, Todd M.; Dong, Diansheng; Chung, Chanjin; … - In: Journal of Agricultural and Resource Economics 27 (2002) 01
A two-step model with sample selection is applied to panel data of U.S. households to estimate at-home demand for fluid milk and cheese, incorporating advertising expenditures. The model consistently accounts for sample-selection bias, unobserved household heterogeneity, and temporal...
Persistent link: https://www.econbiz.de/10005805373
Cover Image
Modeling Farmers' Use of Market Advisory Services
Pennings, Joost M.E.; Irwin, Scott H.; Good, Darrel L. - NCR-134 Conference on Applied Commodity Price Analysis, … - 2001
In an effort to improve marketing of their products, many farmers use market advisory services (MAS). To date, there is … their marketing plans, and how they choose among these services. Based on the literature on consulting services usage, a … the match between the MAS and the farmer's marketing philosophy drive MAS usage. To account for possible heterogeneity …
Persistent link: https://www.econbiz.de/10005805809
Cover Image
AN ECONOMIC ANALYSIS OF THE U.S. GENERIC DAIRY ADVERTISING PROGRAM USING AN INDUSTRY MODEL
Liu, Donald J.; Kaiser, Harry M.; Forker, Olan D.; … - In: Northeastern Journal of Agricultural and Resource Economics 19 (1990) 1
The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and...
Persistent link: https://www.econbiz.de/10005806612
Cover Image
DOES THE MARKET ANTICIPATE SMOOTHING IN USDA CROP PRODUCTION FORECASTS?
Isengildina, Olga; Irwin, Scott H.; Good, Darrel L. - Agricultural and Applied Economics Association - AAEA - 2004
soybean production forecasts during 1970/71 through 2003/04 marketing years. The analysis revealed that markets consistently …
Persistent link: https://www.econbiz.de/10005806757
Cover Image
PUTTING THE RISK PROTECTION ACT OF 2000 TO WORK: APPLIED MARKETING STRATEGIES (PowerPoint Presentation)
Irwin, Scott H.; Good, Darrel L.; Martines-Filho, Joao Gomes - Office of the Chief Economist, Department of Agriculture - 2001
Persistent link: https://www.econbiz.de/10005807860
Cover Image
Market Instability in a New Era of Corn, Soybean, and Wheat Prices
Irwin, Scott H.; Good, Darrel L. - In: Choices 24 (2009) 1
Persistent link: https://www.econbiz.de/10008682706
Cover Image
Socially-Responsible Certification Schemes for Smallholder Coffee Farmers: Economics of Giving and Consumer Utility
Verteramo Chiu, Leslie J.; Gómez, Miguel I.; Kaiser, … - Agricultural and Applied Economics Association - AAEA - 2014
We study consumer preferences for socially-responsible certified coffee based on alternative ways to distribute the price premium of the product. We use Becker, DeGroot, and Marschak (BDM) auctions in an experimental setting to elicit consumer willingness to pay for two socially-responsible...
Persistent link: https://www.econbiz.de/10011068670