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Capital de marque : concepts, construits et mesures
Czellar, Sandor - 1997
Persistent link: https://www.econbiz.de/10000984355
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Marketing self-diagnostic tool for SMEs - assumptions of the project
Weryński, Piotr - 2013
and medium-sized companies of plans for a quasi-experimental testing tool (Marketing self-diagnostic tool ) constructed … for the diagnosis and self-diagnosis of individual attitudes, knowledge, skills and needs in the field marketing … innovation and marketing innovation MSME entrepreneurs. The study was carried out using a triangulation approach to the methods …
Persistent link: https://www.econbiz.de/10011997595
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Branding on the Internet : umbrella-brand and multiple-brand strategies of Internet banks in Britain and Germany
Körnert, Jan; Wolf, Cornelia - 2000
Persistent link: https://www.econbiz.de/10001546588
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Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas - 2010
Persistent link: https://www.econbiz.de/10003943229
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Silent communication : a challenge to established marketing communication practice
Strandvik, Tore; Finne, Åke - 2010
Persistent link: https://www.econbiz.de/10003921036
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Gentzkow, … - 2010
Persistent link: https://www.econbiz.de/10008991105
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Branding, marketing and product innovation : the attempts of British banks to reach consumers in the interwar period
Newton, Lucy A. - 2008
Persistent link: https://www.econbiz.de/10009749592
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
Persistent link: https://www.econbiz.de/10011734578
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Markenpolitik für Natur- und Umweltschutzorganisationen
Kirchgeorg, Manfred - 2003
Persistent link: https://www.econbiz.de/10013420401