. Supply and demand synchronization represents the fundamental objective of marketing. Planning becomes thus essential for … modern naval administration in the sense that it yields long-term profitability as well as it enables the management to …

The management literature and practice have flagged many times the barriers between research and development (R&D) and … marketing activities. Although representing “different cultures”, it is believed that if both functions collaborate well, then … both technological and marketing powers would increase exponentially. Most of the Romanian soft drinks companies have a …

manifested. Marketing strategies used should be aimed at creating viable tourism products to harness the best natural and spa …

which is the core of entire marketing communication process, the essence of the messages concerning products, services, or … organizations, messages that are transmitted by the enterprises or other entities on the market. Developing a marketing strategy it … this paper, we try to underline the importance of brand in marketing communication. …

producer directly to the consumer, instead of being carried out classically by shops. Network marketing represents the main … force of the direct sales, as it relies on the use of a network marketing system, made up of independent enterprising people …

The purpose of this article is to determine which were the global marketing budgets trends and also to establish how … also debate the latest trends of the marketing budgets in 2012 as a result of the improvement of the global confidence. …

marketing in a large company in Poland in the 21st century, in the theoretical frame and practical one - that is the example of …