The objectives of this paper are to (1) review the reasoning behind the extension of government into marketing … operations in developing countries, (2) identify the principal types of marketing boards and state-trading operations that are … enterprise in marketing with implications for research. . . …

The analysis is concerned with a producer who has three alternative marketing outlets for a seasonal perishable product …

sector in the Veneto Region mainly focusing on marketing issues. Two organic wine enterprises are recognized: 1) small wine … especially through supermarket chains. Two main marketing strategies have been detected among small wine growers and wineries …. Uncertainty coming from both high yield variability and market volatility is faced by increasing wine quality and marketing …

, and to suggest in broad terms the main management implications for those that seek to improve their marketing performance. …