scaling (MDS)’. These methods play a significant role in professional marketing. The article begins with some examples and … vectors. Finally some suitable computer programmes are presented and possible applications for MDS in marketing are identified … addresses the different applications of MDS in marketing. In particular it focuses on the following aspects: image, positioning …

. Technology Push Projektmanagement ; Marketing …

. Technology Push ; Marketing …

läßt. Der Beitrag will hierfür einen Anstoß geben und stellt Kernpunkte eines derartigen Marketing-Konzepts heraus …