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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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The marketing book
Baker, Michael John (contributor) - 1994 - 3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
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Readings in marketing management
Kotler, Philip (contributor); Cox, Keith K. (contributor) - 1972
Persistent link: https://www.econbiz.de/10000048638
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Principles of marketing
Kotler, Philip - 1986 - 3. ed
Persistent link: https://www.econbiz.de/10000696917
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Grundlagen des Marketing
Kotler, Philip (contributor); Walther, Werner (contributor) - 1999 - 2., überarb. Aufl.
Rezension: Neben Kotlers "Marketing-Management" (ID 33/95; 9. Auflage in dieser Nr.) das Hochschullehrbuch schlechthin …/Preisgestaltung, Werbung und Absatzwege nehmen den meisten Raum ein; die Themen Dienstleistungsmarketing (25 Seiten) und Marketing mit Neuen … "Erfolgreiches Marketing ..." (ID 3/99) bereitstehen. (3) (LK/E: Kardung) …
Persistent link: https://www.econbiz.de/10000677457
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Marketing strategy and management
Baker, Michael J.; Baker, Michael John - 1985
Persistent link: https://www.econbiz.de/10000559830
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Marketing management : analysis, planning, and control
Kotler, Philip - 1967
Persistent link: https://www.econbiz.de/10000566785
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Marketing management and strategy : a reader
Kotler, Philip (ed.); Cox, Keith (contributor) - 1980 - Rev. ed.
Persistent link: https://www.econbiz.de/10000582543