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Applications of virtual reality in marketing (2000-2020) : a 4C marketing-mix based review and future research agenda
Yadav, Nidhi; Sota, Shikha; Chaudhary, Harish - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 121-147
Persistent link: https://www.econbiz.de/10014318248
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Integrated Marketing Communications in web 2.0 environment: Challenges and Opportunities of online presence
Abashidze, Irakli - 2017
In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …
Persistent link: https://www.econbiz.de/10011734846
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The marketing casebase : short examples of marketing practice
MacNamee, Brian; MacDonnell, Ray - 1995
Persistent link: https://www.econbiz.de/10000539974
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Telemarketing in action : a handbook of marketing and sales applications
Stevens, Michael - 1995
Persistent link: https://www.econbiz.de/10000542114
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Strategisches Marketing : Führungskonzept und Promoter des Reengineering
Schließmann, Christoph Philipp - 1995
Persistent link: https://www.econbiz.de/10000543183
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed
Persistent link: https://www.econbiz.de/10000543596
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Marketing-Controlling
Ehrmann, Harald - 1995 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000544672
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Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
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Journal of strategic marketing
1993-: Abingdon : Taylor & Francis; anfangs: London : … - 1.1993 -
Persistent link: https://www.econbiz.de/10000547766