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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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Extending the external validity of the FITD effect to the industrial marketplace
Vredenburg, Harrie - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 49-56
Persistent link: https://www.econbiz.de/10001062770
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International industrial buyer behavior : an exploration and a proposed model
Samli, A. Coskun - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 19-29
Persistent link: https://www.econbiz.de/10001062771
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Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
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The nature and measurement of marketing productivity in consumer durables industries : a firm level analysis
Hawkins, Del I. - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10001062778
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Special issue on: microcomputers in marketing
Mentzer, John T. (contributor) - In: Journal of the Academy of Marketing Science 15 (1987) 2
Persistent link: https://www.econbiz.de/10001062829
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Canadian marketing special issue
Kaynak, Erdener (contributor) - In: Journal of the Academy of Marketing Science 14 (1986) 2
Persistent link: https://www.econbiz.de/10001066311
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Identifying critical problems for mutual cooperation between the private and public sectors : a marketing perspective
Robin, Donald P. - In: Journal of the Academy of Marketing Science 14 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
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Some strategy implications of a matrix approach to the classification of marketing goods and services
Bell, Martin L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10001045560
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A comparison of the relative importance of the marketing, financial, and asset management implications of strategic decisions
Cronin, J. J. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 242-258
Persistent link: https://www.econbiz.de/10001020259