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The chief marketing officer matters!
Germann, Frank; Ebbes, Peter; Grewal, Rajdeep - In: Journal of marketing 79 (2015) 3, pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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A managerial capital perspective on chief marketing officer succession
Wang, Rui; Saboo, Alok R.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011337508
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Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, Rajdeep; Chakravarty, Anindita; Ding, Min; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 261-272
Persistent link: https://www.econbiz.de/10003793508
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Education and marketing : decision making, spending, and consumption
Grewal, Rajdeep; Meyer, Robert J.; Mittal, Vikas - In: Journal of marketing research 59 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012801796
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The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep; Gupta, Sachin; Hamilton, Rebecca W. - In: Journal of marketing research 57 (2020) 6, pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
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Journal of Marketing Research : looking forward
Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011650388