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The forecasting accuracy of market share models using predicted values of competitive marketing behavior
Alsem, Karel Jan - In: International journal of research in marketing : IJRM ; … 6 (1989) 3, pp. 183-198
Persistent link: https://www.econbiz.de/10001088003
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Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco; Venkataraman, Sriram; Stremersch, Stefan - In: Journal of marketing research : JMR 54 (2017) 5, pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
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How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - In: Schmalenbach business review : sbr 54 (2002) 3, pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
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Health and marketing : the emergence of a new field of research
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 229-233
Persistent link: https://www.econbiz.de/10003793480
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Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.; Leeflang, Peter - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
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The evolving social network of marketing scholars
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel; Dekimpe, Marnik G.; Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405