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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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Religions as brands? : religion and spirituality in consumer society
Stolz, Joerg; Usunier, Jean-Claude - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 6-31
of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and … adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding …
Persistent link: https://www.econbiz.de/10012156771
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Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la; Ballina, Isabel de la - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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Strategic underinvestment in informative advertising : the case of substitutes and complements
Boyer, Marcel; Moreaux, Michel - In: The Canadian journal of economics 32 (1999) 3, pp. 654-672
Persistent link: https://www.econbiz.de/10001396425
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Advertising, product quality, and complex evolving marketing systems
Verbeke, Willem J. M. I. - In: Journal of consumer policy : consumer issues in law, … 15 (1992) 2, pp. 143-158
Persistent link: https://www.econbiz.de/10001137462
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Bestimmung des Einflusses der Werbequalität auf den Marktanteil
Merz, Jürgen - In: Jahrbuch der Absatz- und Verbrauchsforschung 39 (1993) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10001144234