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Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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Religions as brands? : religion and spirituality in consumer society
Stolz, Joerg; Usunier, Jean-Claude - In: Journal of management, spirituality & religion : JMSR 16 (2019) 1, pp. 6-31
of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and … adaptations (quality expectations, religious shopping, syncretism) and organizational responses (marketing and branding strategies … to speak of shopping and consuming as the "new religions" of Western societies, and (3) religious marketing and branding …
Persistent link: https://www.econbiz.de/10012156771
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Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la; Ballina, Isabel de la - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
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The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip; Routon, P. Wesley; Torres, Luis - In: Journal of marketing education : JME 41 (2019) 3, pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
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An overview of research on marketing ethics education
Hrehová, Daniela; Žiaran, Pavel - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
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Sustainable outcomes of an experiential learning project in a principles of marketing course
Bonaparte, Yvette Lynne - In: Journal of global scholars of marketing science : … 29 (2019) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10012257878
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
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Marketing education : reflecting on relevance
Harrigan, Paul; Dolan, Rebecca; Lee, Michael S. W. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 178-184
Persistent link: https://www.econbiz.de/10013384435