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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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An overview of research on marketing ethics education
Hrehová, Daniela; Žiaran, Pavel - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob; Orzan, Mihai; Edu, Tudor - In: Journal of food products marketing 19 (2013) 2, pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
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Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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Ökologische Produktdifferenzierung in der Bekleidungsindustrie : eine empirische Analyse zur Identifizierung von Käufertypen
Schellhase, Ralf; Roth, Susanne - In: Jahrbuch der Absatz- und Verbrauchsforschung 44 (1998) 4, pp. 418-438
Persistent link: https://www.econbiz.de/10001363798
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Die Bestimmung von Absatzreaktionsfunktionen auf der Grundlage von PIMS-Daten
Hruschka, Harald - In: Journal of business economics : JBE 63 (1993) 3, pp. 253-265
Persistent link: https://www.econbiz.de/10001138171
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Hopf bifurcation in an advertising diffusion model
Feichtinger, Gustav - In: Journal of economic behavior & organization : JEBO 17 (1992) 3, pp. 401-411
Persistent link: https://www.econbiz.de/10001126037