//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The market structure of the U....
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
3,940
Marketingmanagement
1,014
Marketing management
1,000
marketing
798
Consumer behaviour
698
Konsumentenverhalten
698
United States
454
USA
451
Theory
370
Theorie
366
Relationship marketing
300
Beziehungsmarketing
296
Markenführung
296
Brand management
294
Marketing theory
250
Marketingtheorie
248
Internet marketing
243
Online-Marketing
241
Firm performance
222
Unternehmenserfolg
222
Innovation
214
Advertising
206
Social Web
199
Social web
199
Werbung
199
SME
194
KMU
193
Market research
185
Marktforschung
185
Entrepreneurship
172
Entrepreneurship approach
163
Bibliometrics
162
Bibliometrie
162
Brand image
129
Markenimage
129
Unternehmensgründung
129
Business start-up
128
Corporate Social Responsibility
115
Corporate social responsibility
115
Betriebswirtschaftsstudium
110
more ...
less ...
Online availability
All
Undetermined
1,702
Free
354
Type of publication
All
Article
4,357
Book / Working Paper
304
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliographie
Article in journal
4,490
Aufsatz im Buch
1,642
Book section
1,642
Hochschulschrift
1,385
Collection of articles of several authors
1,263
Sammelwerk
1,263
Graue Literatur
1,231
Non-commercial literature
1,231
Thesis
1,122
Lehrbuch
1,044
Textbook
875
Aufsatzsammlung
816
Konferenzschrift
635
Working Paper
583
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
477
Bibliografie enthalten
473
Bibliography included
473
Case study
340
Fallstudie
340
Conference proceedings
307
Ratgeber
252
Guidebook
234
Congress Report
185
Handbook
170
Handbuch
170
Wörterbuch
136
Glossar enthalten
135
Glossary included
135
Festschrift
122
Article
93
Fallstudiensammlung
81
Reprint
80
Einführung
79
Bibliografie
64
Nachschlagewerk
64
Reference book
64
Collection of articles written by one author
49
more ...
less ...
Language
All
English
4,245
German
343
Spanish
29
French
14
Italian
8
Undetermined
5
Russian
4
Dutch
3
Hungarian
2
Polish
2
Portuguese
2
Serbian
2
Arabic
1
Bulgarian
1
Czech
1
Finnish
1
Kazakh
1
Slovak
1
Swedish
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Leeflang, Peter
15
Vrontis, Demetris
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
12
Shultz, Clifford J.
12
Hanssens, Dominique M.
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Kraus, Sascha
9
Lusch, Robert F.
9
Thrassou, Alkis
9
Woodside, Arch G.
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Homburg, Christian
8
Kotler, Philip
8
Malshe, Avinash
8
Stremersch, Stefan
8
Bauer, Hans H.
7
Beninger, Stefanie
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
Grewal, Rajdeep
7
Herrmann, Andreas
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Jones, Rosalind
7
Kumar, Satish
7
Lehmann, Donald R.
7
Miles, Morgan P.
7
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Advertising Research Foundation
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
more ...
less ...
Published in...
All
Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
98
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
53
Journal of historical research in marketing
52
Journal of macromarketing
45
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of strategic marketing
35
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Australasian marketing journal
23
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
Handelsforschung
17
more ...
less ...
Source
All
ECONIS (ZBW)
4,490
USB Cologne (EcoSocSci)
171
Showing
1
-
10
of
4,661
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A conceptual study on psychology of colour in
marketing
and branding
Gopikrishna, Ravikanti
;
Kumar, Montosh
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
Saved in:
2
What goes around comes around : the impact of
marketing
alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
3
Pre-school children and
marketing
communications
Preston, Christopher
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
Saved in:
4
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
5
A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial
marketing
in the age of digitisation
Pattinson, Hugh M.
- In:
International journal of business environment : IJBE
8
(
2016
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011624586
Saved in:
6
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
7
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
8
Reflections on jazz training and
marketing
education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
9
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Saved in:
10
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->