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Toward a theory of marketing control : environmental context, control types, and consequences
Jaworski, Bernard J. - In: Journal of marketing 52 (1988) 3, pp. 23-39
Persistent link: https://www.econbiz.de/10001054854
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Disruptive marketing strategy
Hult, G. Tomas M.; Ketchen, David J. <Jr.> - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
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Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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On managerial relevance
Jaworski, Bernard J. - In: Journal of marketing 75 (2011) 4, pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
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Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam; Murtha, Brian R.; Jaworski, Bernard J. - In: Journal of marketing 78 (2014) 4, pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
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Driving markets : a typology and a seven-step approach
Jaworski, Bernard J.; Kohli, Ajay Kumar; Sahrin, Shikhar - In: Industrial marketing management : the international … 91 (2020), pp. 142-151
Persistent link: https://www.econbiz.de/10012422203