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Introduction to the special issue : religion and macromarketing
Benton, Raymond - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Marketing and economic development : focusing on the less developed countries
Hosley, Suzanne - In: Journal of macromarketing : examining the interactions … 8 (1988) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10001068377
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The size of the market sector around the world
Boddewyn, Jean J. - In: Journal of macromarketing : examining the interactions … 8 (1988) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10001068378
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The evaluation of marketing in a society : the Han dynasty of ancient China
Kaufman, Carol J. - In: Journal of macromarketing : examining the interactions … 7 (1987) 2, pp. 52-64
Persistent link: https://www.econbiz.de/10001068385
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Measures of structural change in macromarketing systems
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 9 (1989) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10001078661
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Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl; Yngfalk, Anna Fyrberg - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien; Depeyre, Colette - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10011452314