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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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ECONIS (ZBW)
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1
A conceptual study on psychology of colour in
marketing
and branding
Gopikrishna, Ravikanti
;
Kumar, Montosh
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
Saved in:
2
What goes around comes around : the impact of
marketing
alliances on firm risk and the moderating role of network density
Thomaz, Felipe
;
Swaminathan, Vanitha
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
Saved in:
3
Pre-school children and
marketing
communications
Preston, Christopher
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
Saved in:
4
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
5
A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial
marketing
in the age of digitisation
Pattinson, Hugh M.
- In:
International journal of business environment : IJBE
8
(
2016
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011624586
Saved in:
6
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
7
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
8
Reflections on jazz training and
marketing
education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
9
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Saved in:
10
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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