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~type_genre:"Ratgeber"
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Journal of historical research in marketing
Journal of business research : JBR
159
Industrial marketing management : the international journal for industrial and high-tech firms
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AMS review : official publication of the Academy of Marketing Science
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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International journal of technology marketing : IJTMkt
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Asia Pacific journal of marketing and logistics
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International journal of islamic marketing and branding
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ECONIS (ZBW)
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1
Forgotten classics:
Marketing
Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
2
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
3
The Prague Spring and the Big Chill : the
marketing
moment in communist Czechoslovakia
Patterson, Patrick Hyder
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011535081
Saved in:
4
Putting the Italians on bicycles :
marketing
at Bianchi, 1885 - 1955
Mari, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 133-158
Persistent link: https://www.econbiz.de/10010530047
Saved in:
5
History as an intangible asset for the Italian fashion business (1950 - 1954)
Belfanti, Carlo
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10010530056
Saved in:
6
Stanley Hollander's T-shirt test : where
marketing
history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
Saved in:
7
What's so funny about
marketing
? : twentieth-century cartoonist portrayals of US
marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
8
Autobiographical reflections part II: risk, tenacity and philosophies of research
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 210-216
Persistent link: https://www.econbiz.de/10011798286
Saved in:
9
My search for meaning in
marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
10
Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
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