about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …

, that of marketing and management, and presents four key findings (a) that firm innovation and firm market orientation are …

The purpose of the study is to investigate marketing to the Bottom of Pyramid (BOP) in Zimbabwe. This is a market which … be jointly investigated in order to get a better understanding of marketing to the BOP. Traditionally the focus of … business marketing has been on identifying and serving markets that have consumers with a capacity to consume and pay a …