In this Master’s work are analyzed and systematized theoretical aspects of marketing management, theoretical marketing … strategies formation models, given by various Lithuanian and foreign authors. Complex marketing research of retail trade net was … referring to consistent marketing strategies formation from the theoretical part, company mission, vision are formulated …

Master's work analyze various Lithuanian and foreign authors marketing strategies formulation and management … theoretical aspects. Also, have been made a comprehensive marketing analysis of environmental factors, discussed market … segmentation, target market selection, positioning strategy and marketing elements of the strategy, described necessity of …

the marketing strategy. There are analysing different models of creating companies marketing strategies, which are written … up by Lithuanianand foreign countries authors. There are noticing main marketing strategies, also the stages of their … bankas) and it was accomplished interview with employees from Marketing Department and Department of Public Relations in …

The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what … influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to … of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got …

In this master‘s work problems of international marketing strategies formation in odontological equipment enterprise … was formulated, theoretical works by different Lithuanian and foreign authors about models of international marketing … Russian macro environment was done. Formation of international marketing strategy in Russia was investigated for E …

This term paper is about marketing changes during recession. The research consists of three parts. In the first part … the theory analysis was made. The concept of marketing and changes in marketing process during recession suggested by … performance of Lithuanian companies and their marketing activity was made. It was analysed, which marketing instruments they …

Presented work covers theoretical aspects of strategic marketing planning and marketing strategy development of various … aspects of production and customers needs, expectations and behavior peculiarities. In reference to strategic marketing … planning, formation of marketing strategy group of commercial companies was estimated, main similarities and differences of …

The present Master Paper analyzes theoretical and practical aspects of marketing strategy formation. The theoretical … part formulates theoretical background for marketing strategy formation, includes detailed analysis of external marketing … positioning as well as separate strategies of marketing elements, and characterizes marketing assessment and necessity of …

The marketing literature identifies a number of alternative marketing approaches. A cursory review of marketing … textbooks reveals typical issues faced by small businesses, the main differences between classical marketing and entrepreneurial … marketing, helped to evaluate marketing tools, strategies and methods available to an entrepreneurial marketing. The subject of …

The aim of the final thesis is to establish the main marketing strategies of „Limarko Maritime Agency“. The theoretical … part is devoted to the analysis of the main marketing strategies, the characteristics of business-to-business marketing and …