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This term paper is about marketing changes during recession. The research consists of three parts. In the first part … the theory analysis was made. The concept of marketing and changes in marketing process during recession suggested by … performance of Lithuanian companies and their marketing activity was made. It was analysed, which marketing instruments they …
Persistent link: https://www.econbiz.de/10009478910
Darbo objektas: „Hummel“ prekės ženklo vertė.Darbo tikslas: Nustatyti „Hummel“ prekės ženklo vertę Lietuvos rinkoje.Darbo uždaviniai: 1. Atskleisti prekės ženklo vertės sampratą;2. Apžvelgti prekės ženklo vertės nustatymo modelius;3. Apibrėžti „Hummel“ prekės...
Persistent link: https://www.econbiz.de/10009479176