The purpose of this research was to analyze how a niche strategy can be used by US textile and apparel companies to compete with lower priced imports. With the increasing globalization of the industry, it has been suggested that companies focus on products that offer a competitive advantage over...

Purpose – The purpose of this study is to examine how the textile and apparel industry can utilize a niche market strategy in order to compete with lower priced imports. Design/methodology/approach – The research design used for this study was an in‐depth case study method. The sample...

Purpose – The purpose of this research is to investigate the growing trend of the use of private labeling as a competitive strategy among fashion retailers. Specifically, how retailers differentiate and create niche markets within their own private label merchandise is examined. The study...

Purpose – To examine how companies in the maturity stage of the product life cycle can implement and maintain a successful niche market strategy to increase competitiveness in the face of new competition, with particular reference to the global textile industry. Design/methodology/approach –...

Globalization has changed business environment markedly bringing lots of opportunities as well as much confusion, threats and dependency on global markets of the business. One change of business environment can be replaced by the other that is why nobody can state which international expansion...

Globalizacija praplėtė ir pakeitė aplinką, atvėrė įmonėms daugiau galimybių plėtoti veiklą tarptautiniu lygiu. Tuo pačiu atsirado daug painiavos, įvairių grėsmių ir stipri priklausomybė nuo pasaulio rinkų. Vieną pokytį verslo aplinkoje gali keisti kitas, todėl niekas negali...

The textile and apparel (T&A) industries are global and constantly on the move. The mobility of these industries can be seen here in Rhode Island, with abandoned textile mills stretched across the state. In its search for the lowest-cost production, the T&A industries moved from northern to...

As textile and apparel companies operate in an interconnected world economy, the new challenge for these companies is to manufacture and market innovative products while considering the entire world as the playing field. Today, the ideal global corporation exploits every new opportunity in the...