Ozen Seneler, Cagla; Basoglu, Nuri; Daim, Tugrul U. - In: Journal of Enterprise Information Management 23 (2010) 4, pp. 417-438
Purpose – Online services have replaced many services that were delivered through other avenues. However, adoption of them has varied significantly. This paper seeks to expand on technology adoption theories by integrating them with those exploring service innovation and attempts to explore...