A new retail institution type has emerged in South Korea that is unique in comparison to any previous retail institution type. The study of this emergence and its growth has implications for the future structure of retail both in South Korea and in other parts of the world. To proceed with a...

Since 1997, the retail industry of South Korea has suffered a decline in sales due to the nationâs financial crisis. Because of the increase of price consciousness, discount stores have become the stores most attractive to South Korean consumers. The purpose of this study was to (a) compare the...