Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~subject:"Personalmanagement"
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Zur Problematik der Markenwert...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Personalmanagement
Messung
Markenwert
120
Brand equity
107
Markenführung
37
Brand management
34
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
13
Markenimage
13
Brand
11
Markenartikel
10
Social Web
10
Social web
10
Deutschland
9
Germany
9
Internal branding
8
Interne Markenführung
8
USA
7
United States
7
Measurement
6
brand equity
6
Human Resource Management
5
Internet marketing
5
Marketingmanagement
5
Online-Marketing
5
Advertising effects
4
Beziehungsmarketing
4
Brand Equity
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer integration
4
Designation of origin
4
Herkunftsbezeichnung
4
India
4
Indien
4
Kundenintegration
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
Book / Working Paper
26
Type of publication (narrower categories)
All
Aufsatz im Buch
8
Book section
8
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
10
German
1
Author
All
Abrar, Muhammad
1
Ahmad, Bashir
1
Baalbaki, Sally
1
Bari, Muhammad Waseem
1
Chatchai Pitsaphol
1
Cho, Eunjoo
1
Fiore, Ann Marie
1
French, Alan
1
García, María Ruiz
1
Guzman, Francisco
1
Göç, Kubilayhan
1
Heldt, Rodrigo
1
Khan, Ahmad Sohail
1
Khuhro, Saima
1
Kilian, Karsten
1
Luce, Fernando Bins
1
Müller, Michael
1
Oliveira, Marta Olivia Rovedder de
1
Rubab, Azha
1
Russell, Daniel W.
1
Safeer, Asif Ali
1
Shahnawaz, Saqib
1
Shahzadi, Irum
1
Silveira, Cleo Schmitt
1
Smith, Gareth
1
Xiang, Li
1
Yin, Xiaohong
1
more ...
less ...
Published in...
All
Antecedents and outcomes of employee-based brand equity
5
European journal of marketing : EJM
1
Marken- und Kommunikationscontrolling
1
Marketing intelligence & planning
1
New luxury management : creating and managing sustainable value across the organization
1
Psychology & marketing
1
The Routledge companion to contemporary brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
,
(pp. 85-102)
.
2017
Persistent link: https://www.econbiz.de/10011609197
Saved in:
2
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
3
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
Saved in:
4
Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
Saved in:
5
Markencontrolling : Markenerfolg messbar machen
Kilian, Karsten
;
Müller, Michael
- In:
Marken- und Kommunikationscontrolling
,
(pp. 9-28)
.
2016
Persistent link: https://www.econbiz.de/10011572091
Saved in:
6
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
7
Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem
;
Shahzadi, Irum
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 1-15)
.
2022
Persistent link: https://www.econbiz.de/10013336125
Saved in:
8
Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
Saved in:
9
Employee-based brand equity and competitive advantage
Safeer, Asif Ali
;
Khuhro, Saima
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 54-71)
.
2022
Persistent link: https://www.econbiz.de/10013336132
Saved in:
10
Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir
;
Göç, Kubilayhan
;
Yin, Xiaohong
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 72-80)
.
2022
Persistent link: https://www.econbiz.de/10013336134
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
