//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~subject:"Consumer behaviour"
~person:"Dahlén, Micael"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Friendvertising : Möglichkeite...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising
2
Advertising effects
2
Communication
2
Kommunikation
2
Konsumentenverhalten
2
Public relations
2
Werbewirkung
2
Werbung
2
Öffentlichkeitsarbeit
2
Brand
1
Brand image
1
Brand management
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
advertising value
1
ambient communication
1
communication effects
1
consumer case
1
nontraditional advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dahlén, Micael
Katz, Matthew
6
Berger, Jonah
5
Packard, Grant
5
Van Den Bulte, Christophe
5
Iyengar, Radha
4
Lee, Seung Hwan Mark
4
Sánchez-Fernández, Juan
4
Bilgihan, Anil
3
Gentina, Élodie
3
Heere, Bob
3
Jager, Wander
3
Janssen, Marco A.
3
Pantano, Eleonora
3
Stephen, Andrew T.
3
Valck, Kristine de
3
Valente, Thomas W.
3
Wiese, Melanie
3
Aral, Sinan
2
Bailey, Ainsworth Anthony
2
Bartosik-Purgat, Małgorzata
2
Bijmolt, Tammo H. A.
2
Boso, Nathaniel
2
Casado-Aranda, Luis-Alberto
2
Chau, Patrick Y. K.
2
Chen, Rui
2
Chen, Zoey
2
Cho, Youngsang
2
Chung, Te-Lin
2
Coll, Santiago Forgas
2
D'Alessandro, Steven
2
Degutis, Mindaugas
2
Di Pietro, Loredana
2
Dolatabadi, Hossein Rezaei
2
Drennan, Judy
2
Emrich, Oliver
2
Fazal-e-Hasan, Syed
2
Fuschillo, Gregorio
2
Galinsky, Adam D.
2
Gentina, Elodie
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->