Renko, Maija; Carsrud, Alan L.; Brännback, Malin - In: Journal of small business management : JSBM ; a joint … 47 (2009) 3, pp. 331-369
Previous research suggest that in order to excel in innovativeness, a firm should simultaneously be market oriented, proactive, and willing to take risks, as well as have access to superior technological assets and capabilities. However, the contribution of these factors on innovative outcomes...
