Canavari, Maurizio; Rivaroli, Sergio; Fritz, Melanie; … - European Association of Agricultural Economists - EAAE - 2006
Trust is recognized as an important asset for Business-to-Business e-commerce success, but few studies investigate the … link between trust and e-commerce in agri-food markets. This paper aimed at prioritizing some trust factors in e … availability and non-opportunistic behavior, and six trust factors are prioritized using the Analytic Hierarchy Process. The model …