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Predictors and purchase intentions of counterfeits of luxury branded products

Phau, Ian - 2010

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main...

Persistent link: https://www.econbiz.de/10009434873

Conceptualising the mediating role of inferences of manipulative intent between consumer skepticism and product judgment

Tien, Cheryl; Phau, Ian - 2010

This paper proposes a research framework on the antecedents of consumers' skepticism toward advertising and its related outcome variables; including inferences of manipulative intent, attitudes toward the advertisement and product judgment. The scope of the study will be limited to the industry...

Persistent link: https://www.econbiz.de/10009434875

Consumers' skepticism toward advertising claims

Tien, Cheryl; Phau, Ian - 2010

This research provides some empirical findings of the relationships between the antecedents as well as the outcomes variables of consumers’ skepticism toward advertising. Consumer skepticism toward advertising is defined as the tendency toward disbelief of advertising claims (Obermiller and...

Persistent link: https://www.econbiz.de/10009434876

Directory of advertising, marketing, and public relations education in the United States

Borton, Elon G. (compiler) - Advertising Federation of America / Bureau of Research … - 1960

Persistent link: https://www.econbiz.de/10003077786

Strategic Management of Public Relations in Education

Mitrovic, Konstanca; Draca, Milan - In: Interdisciplinary Management Research 5 (2009), pp. 245-254

Public relations is the strategically focused two-way communication to achive a certain goal. PR department plans and implements strategies to inform and gather support for the relevant public. The role of public relations in building knowledge societies is also sensitizing citizens and create a...

Persistent link: https://www.econbiz.de/10005012030

Education as the Essential Part of Public Relations Ethics Codes

Kolić Stanić, Matilda - 2018

of education and how different associations in different countries consider education as professional duty of PR … revealed that the majority of analysed codes does not consider the education as the essential duty of public relations … professionals, although some of them emphasized the positive connection of education and ethical conduct. …

Persistent link: https://www.econbiz.de/10011920435