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International marketing of services and developing countries
Oyewole, Philemon - In: Services marketing quarterly 39 (2018) 2, pp. 79-91
Persistent link: https://www.econbiz.de/10011859499
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Differences in advertising strategies of service marketers : a content analysis
Utkarsh; Maurya, Harshit; Medhavi, Sanjay - In: Services marketing quarterly 37 (2016) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
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Are moderators of the customer satisfaction-repurchase intention relationship contingent on the service category? : an exploratory investigation
Leisen Pollack, Birgit - In: Services marketing quarterly 36 (2015) 4, pp. 335-351
Persistent link: https://www.econbiz.de/10011398042
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The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne; Gray, David; D'Alessandro, Steven; … - In: Services marketing quarterly 37 (2016) 4, pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
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Hospital servicescape design for inpatient wellbeing
Hamed, Sara; El-Bassiouny, Noha; Ternès, Anabel - In: Services marketing quarterly 40 (2019) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10012179153
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The strategy of combining products and services : a literature review
Gurtu, Amulya - In: Services marketing quarterly 40 (2019) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10012179159
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Service research in Asia : research paradigm and productivity
Vashishth, Abhishek; Chakraborty, Ayon - In: Services marketing quarterly 40 (2019) 4, pp. 285-300
Persistent link: https://www.econbiz.de/10012179187
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Consumers' perception of service newness and its marketing implications
Savas-Hall, Selen; Koku, P. Sergius; Mangleburg, Tamara - In: Services marketing quarterly 41 (2020) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10012179200
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Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.; Roy, Subhadip - In: Services marketing quarterly 38 (2017) 4, pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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Examination of credence and noncredence service advertisement strategies in the United States and India
Utkarsh - In: Services marketing quarterly 39 (2018) 3, pp. 240-259
Persistent link: https://www.econbiz.de/10011940199