The short-term effect of store-level promotions (weekly flyers, radio and outdoor advertising) on grocery store choice is investigated. We estimate household-level multinomial logit (MNL) models of store choice on panel data, using promotional variables, loyalty, and moderating variables. The...

Although the term of Business Model (BM) is widely used in day-to-day retailing and more specifically in electronic commerce, the concept needs further analysis in this specific industry. The goal of the article is to identify the various elements of BM for retailers, and to develop a typology....

Cette recherche se donne pour objectif de présenter les résultats de plusieurs études concernant la fréquentation des points de vente. Les investigations portent sur trois dimensions essentielles pour caractériser la fréquentation d'une grande surface alimentaire : la valeur du client, la...

The authors examine the main consumption trends that are considered to be relevant to the retail industry, when differenciation becomes the main strategic objective. This research aims at helping the retailers to understand the major trends and to evaluate the opportunity of responding to them...

Sales flyers are intensively used by retailers to communicate their promotions, and reach strategic objectives. In this article, we raise the question of the perspectives offered to this media, while it is facing a shift in retailer strategies, as well as sharp changes in the communication...