Lans, R.J.A. van der; Cote, J.A.; Cole, C.A.; Leong, S.M.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2008
The universality of design perception and response is tested using data collected from ten countries: Argentina … to logo design dimensions: the West, Asia, and Russia. The dimensions underlying design are found to be similar across … countries, suggesting that elaborateness, naturalness, and harmony are universal design dimensions. Responses (affect, shared …