Krider, Bob; Li, Tieshan; Liu, Yong; Weinberg, Charles - 2015
The relationship between distribution coverage and market share for an incumbent brand and for new entrants in the … ready-to-drink iced tea market during its growth phase is explored using state space diagrams. This graphical visualization … conducting exploratory data analysis to guide subsequent modeling decisions. In the ready-to-drink iced tea market, usage of this …