sources. This issue brief compiles and analyzes recent market research conducted by utility companies on customer interest in … and willingness to pay for renewable electricity. Findings in the areas examined in this review are: Customers are … favorable toward renewable sources of electricity, although they know little about them; Solar and wind are the most favored …

Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market … and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U ….S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides …

Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market … traditional utilities and from marketers operating in states that have introduced competition into their retail electricity … electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to …

The term green pricing refers to programs offered by utilities in traditionally regulated electricity markets, which …) market data that can be used by utilities as a benchmark for gauging the relative success of their green pricing programs … of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs …

New technologies, low natural gas prices, and federal and state utility regulations are restructuring the electricity … electricity industry is stranded commitments. Past investments, power-purchase contracts, and public-policy-driven programs that … made sense in an era of cost-of-service regulation may not be cost-effective in a competitive power market. Regulators …

service parameters for electric utilities is changing. More and more market elements are coming into the structure. There is a … push by many players to eliminate much of the current regulation. For the production side of electricity at least, these … players argue that a market approach will do a better n job of pricing power and making it available to customers. However …

Renewable energy certificates (RECs) represent the attributes of electricity generated from renewable energy sources …. These attributes are unbundled from the physical electricity, and the two products-the attributes embodied in the … certificates and the commodity electricity-may be sold or traded separately. RECs are quickly becoming the currency of renewable …

market. The report concludes with a discussion of upcoming guidance from the Federal Trade Commission on green marketing … purchase renewable energy to match their electricity needs on a voluntary basis. Today, 29 states and the District of Columbia … have an RPS, more than half of all U.S. electricity customers have an option to purchase some type of green power product …

Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market … including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive … and from renewable energy marketers operating in states that have introduced competition into their retail electricity …

basis for supplying electricity to customers. It serves a dual purpose. First, the White Book presents projections of … conditions, including expectations of river flows and runoff, market opportunities, availability of reservoir storage, energy … availability is compared with a medium forecast of electricity consumption. The forecasted future electricity demands--firm loads …