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~isPartOf:"Services marketing quarterly"
~person:"Mascarenhas, Oswald"
~subject:"mass customization"
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Marketing
services
globally : a fourfold typology
Kesavan, Ram
;
Mascarenhas, Oswald
;
Bernacchi, Michael
; …
- In:
Services marketing quarterly
35
(
2014
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010401584
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