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Knowledge Services as a Basis of Enterprise Growth
TUČKOVÁ, Zuzana - In: European Financial and Accounting Journal 2009 (2009) 3, pp. 77-86
they want to have themselves. They asked for the products and services according to their own wishes, namely: high …
Persistent link: https://www.econbiz.de/10011195291
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Experimental characterisation of a thermal energy storage system using temperature and power controlled charging
Mawire, A.; McPherson, M. - In: Renewable Energy 33 (2008) 4, pp. 682-693
daily solar radiation by using another Visual Basic program. A combined internal model control (IMC) and proportional …
Persistent link: https://www.econbiz.de/10010806610
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Comment mesurer la corpulence et le poids 'idéal' ?
De Saint Pol, Thibaut - Sciences économiques, Sciences Po - 2007
L'Organisation Mondiale de la Santé a fait de l'Indice de Masse Corporelle (IMC), rapport du poids sur le carré de la …
Persistent link: https://www.econbiz.de/10011003780
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IMC practices in Turkish pension funds market
KAYA, Anıl Kemal; CANSEL, Arıl - In: Iktisat Isletme ve Finans 26 (2011) 300, pp. 45-66
This paper analyzes the acceptance of Integrated Marketing Communication in the Turkish marketplace and the development of marketing communications in Turkey. As the theoretical basis for a research study strategic communications and newly developing pension firms were studied. A questionnaire...
Persistent link: https://www.econbiz.de/10008853977
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Effects of top management involvement in integrated marketing communications
Hočevar, Nina; Žabkar, Vesna; Mumel, Damijan - In: Tržište/Market 19 (2007) 2, pp. 159-171
management in marketing communications could be associated with a higher degree of IMC. Investigating the relationship between … management and IMC is indeed at a very early stage. We suggest that this study has provided a basis for future research on the … relationship between top management involvement in marketing communications and the degree of IMC. …
Persistent link: https://www.econbiz.de/10010674381
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Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication
Finne, Åke; Grönroos, Christian - Hanken Svenska Handelshögskolan - 2006
In order to bring insight into the emerging concept of relationship communication, concepts from two research traditions will be combined in this paper. Based on those concepts a new model, the dynamic relationship communication model, will be presented. Instead of a company perspective focusing...
Persistent link: https://www.econbiz.de/10005802194
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Comment mesurer la corpulence et le poids 'idéal' ?
De Saint Pol, Thibaut - Department of Economics, Sciences économiques - 2007
L'Organisation Mondiale de la Santé a fait de l'Indice de Masse Corporelle (IMC), rapport du poids sur le carré de la …
Persistent link: https://www.econbiz.de/10010756919
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QUANTITATIVE RESEARCH CONCERNING THE IDENTIFICATION OF THE STIMULI AND COMMUNICATIVE FACTORS WHO CAN INFLUENCE BEHAVIOR OF THE BREAD CONSUMERS IN ARGES COUNTY
OLIMPIA, OANCEA - In: Annals - Economy Series 1 (2014) February, pp. 122-132
Building and managing relationships with customers can have a direct and positive effect on the efficiency of an organization's communication efforts. A product or a brand exist in the consumer's mind there not only because of the experience with this, but and because of the medium and long term...
Persistent link: https://www.econbiz.de/10011150674
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Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia
STĂNCIOIU, Aurelia-Felicia; BOTOŞ, Andreea; ORZAN, Mihai - In: Theoretical and Applied Economics XVIII(2013) (2013) 6(583), pp. 7-34
The multitude of factors interfering in the process of image formation and the way in which they act in a unique combination, similar to a genetic code for a consumer, influences the image study of a tourism destination in the direction of becoming a complex process. In the marketing activity of...
Persistent link: https://www.econbiz.de/10011004848
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Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500
Pattuglia, Simonetta - In: DSI Essays Series 18 (2011)
The increasing investments in communication put in evidence the need for innovation to fulfil and improve identity, positioning (brand and products), reputation, goodwill, networking. This paper aims to analyze – following the literature on brand management and marketing communication - the...
Persistent link: https://www.econbiz.de/10009143597