eliminate services not only as a response to a crisis possibly caused by drops of sales volume, but also for other reasons. In …

Purpose – In professional services, innovation occurs in the delivery. The purpose of this paper is to provide a … framework for classifying innovation in professional services by taking into account the strength of the relationship with the … provided, there are operational, experimental, tactical, and high‐potential professional services, the characteristics of which …

reviews the emergence, growth and current status of IMC. Findings – As the authors consider IMC diffusion in business practice … leads to positioning IMC more ably, strengthening its theoretical foundations, critiquing its contribution so far and … from wide variety of academic IMC research. However, there is an identifiable specific need for in-company empirical …

Purpose This paper aims to analyse the practical applicability of integrated marketing communications (IMC) to micro … examine to what extent micro-organisations apply IMC. Findings The findings suggest that these micro-organisations have a … limited understanding of IMC. Although they utilise various channels, including social media, there is a disconnect between …

Purpose – The purpose of this paper is to argue that integrated marketing communications (IMC) must be used in social … marketing, like it is in commercial marketing, by illustrating that IMC principles are effective in social marketing contexts … within an education setting. Specifically, the paper provides evidence of IMC being successfully used in the communication of …

Individual metering and charging (IMC) allows energy costs to be apportioned among tenants in multi-apartment buildings … has caught the attention of the European Parliament. In the EU-directive 2012/27/EU there is a requirement for IMC to be … installed by December 31, 2016 in multi-apartment buildings. Two techniques are mentioned in the directive for IMC: individual …

Purpose The purpose of this research is twofold: first, to conceptualise integrated marketing communication (IMC) by … measurement scale to assess firm-wide IMC. Design/methodology/approach This paper is based on a multistage research design … as the primary basis for the development of the IMC theoretical framework, including generation of items and content …