Methoden und Werkzeuge zur Dienstleistungsmodellierung -- Modellierung und Konfiguration von Produkten und Dienstleistungen -- Produktivitätsbewertung und Bereitstellungsmodelle für IT-Dienstleistungen -- Wirtschaftszweige und innovative Anwendungssysteme.

This book contains the refereed proceedings of the Third International Conference on Exploring Services Science (IESS) that was held in Geneva, Switzerland, in February 2012.At the conference, researchers from all over the world present innovative ideas, research, and applications in the design,...

During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...