The study examines the effect of corporate entrepreneurship (CE) as measured by innova-tion, risk taking, proactiveness … enhance non-financial performance, service firm managers should focus on innovation, risk taking, corporate venturing and …, strategic rene-wal and corporate venturing on service firm non-financial performance as measured by market share, employee …

. Corporate entrepreneurship consists of three parts: innovation, venturing, and renewal processes (Guth and Ginsberg, 1990 …). Innovation refers to the development of new products, venturing to the creation of new businesses, and renewal to redefining … all three aspects of CE, making it important to compare managerial and organizational antecedents of innovation, venturing …