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~person:"Buckler, Frank"
~subject:"IT-gestütztes Marketing"
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IT-gestütztes Marketing
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Identifying hidden structures in marketing's structural models through Universal Structure Modeling : an explorative Bayesian neural network complement to LISREL and PLS
Buckler, Frank
;
Hennig-Thurau, Thorsten
- In:
Marketing : journal of research and management
4
(
2008
)
2
,
pp. 47-66
Persistent link: https://www.econbiz.de/10003779042
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