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Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío; Perea, Eva; Olmo, … - In: Journal of marketing for higher education 30 (2020) 1, pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
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Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío; Perea Muñoz, Eva; … - In: Journal of marketing for higher education 32 (2022) 2, pp. 197-214
Persistent link: https://www.econbiz.de/10013483244