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~isPartOf:"Journal of marketing for higher education"
~subject:"Markenführung"
~person:"Fritz, Samantha"
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The university brand and social media : using data analytics to assess brand authenticity
Pringle, James
;
Fritz, Samantha
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
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