Showing 1 - 10 of 15
In the fall of 2008, the United States and the rest of the world experienced significant financial turmoil. The financial industry as we knew it crumbled before our eyes. After experiencing this event and the media's fragmented and inconsistent coverage of it, I felt an interesting topic to look...
Persistent link: https://www.econbiz.de/10009450241
There is no standard definition for "quality children's programming" currently. This study sought to build from the work of Alexander, Hoerrner, and Duke (1998) and others in constructing a standardized definition. The Alexander et al. study defined the television industry's definition of...
Persistent link: https://www.econbiz.de/10009459101
The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best...
Persistent link: https://www.econbiz.de/10009485606
Most economic concepts such as the market, competition, flexibility, pricing of production factors and consumption theory no longer reflect the reality of the contemporary situation. The current economic model and political system form a synthesis of fiduciary economics and privilege political...
Persistent link: https://www.econbiz.de/10010882988
The impressive growth of the Indian media is largely taking place outside of the voting classes, ensuring that the media are not playing a significant public service role. Ultimately, the author suggests that a new media model is needed, one which balances its profit motive with coverage of...
Persistent link: https://www.econbiz.de/10009323705
In the article, properties of the addressee in the genre “letter to the newspaper” in the Soviet Union and in the emigration society are considered. As the data show, the most important for the issue under analysis is to distinguish the following three types of the addressee: the mass...
Persistent link: https://www.econbiz.de/10010726949
The article describes a study concerning death-related thoughts following the crash of the Polish Tu-154M plane with the Polish president and other members of an official Polish delegation on-board. In the study, the DRT (Death Related Thoughts) scale was used. The results showed that thoughts...
Persistent link: https://www.econbiz.de/10010729153
In this paper, the sociocultural opportunities provided by the Information and Communication Technologies (ICT) for Palestinian women are dwelled on. The utilization of the ICT in education has led to the development of online distance education as a new learning environment. The aim of the...
Persistent link: https://www.econbiz.de/10005033447
In this paper we have tried to define the notion of communication and delimit the concepts of direct communication, mediate communication and mass media communication. Unlike usual approach, we have brought to light the economic elements of the communication process. In this respect, we have...
Persistent link: https://www.econbiz.de/10010733815
By the afternoon of September 11, entertainment executives were rushing to remove media products containing 'inappropriate' references from American television and movie screens. While references to terrorism were the starting point, their caution extended to themes of war and threats against...
Persistent link: https://www.econbiz.de/10009189167