Branding and brands appeared not accidentally in the history of trade practices. The apparition of the branding techniques and afterwards the development of the specific instrumentation, needed for the creation of brands, were answers to a succession of social and economical transformations that...

There is no standard definition for "quality children's programming" currently. This study sought to build from the work of Alexander, Hoerrner, and Duke (1998) and others in constructing a standardized definition. The Alexander et al. study defined the television industry's definition of...