In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an economic initiative with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though...

Baigiamajame magistro darbe nagrinėjamos žiniasklaidos verslo raidos aktualijos ir problemos, šio verslo plėtros ir internacionalizavimo strateginės galimybės. Išnagrinėtos pagrindinės žiniasklaidos verslo priemonėms taikomos plėtros teorijos ir modeliai, pateikta šiuo metu...

There is no standard definition for "quality children's programming" currently. This study sought to build from the work of Alexander, Hoerrner, and Duke (1998) and others in constructing a standardized definition. The Alexander et al. study defined the television industry's definition of...