Kenya’s Poverty Reduction Strategy Annual progress report highlights that sound macroeconomic management policies are finally beginning to yield results in terms of macroeconomic growth, which is the underpinning for future poverty reduction. A high degree of price stability has been...

The report examines the annual report of Madagascar’s Poverty Reduction Strategy Paper. Madagascar’s economic situation has been characterized by steady growth estimated at 5.0 percent on average against an average annual demographic growth rate of 2.8 percent. However, the living...

The Medium Term Plan (MTP) identifies the key policy actions and reforms, as well as programs and projects that the Grand Coalition Government in Kenya intends to implement. The overall objective is to realize a higher and sustainable growth of the economy in a more equitable environment,...

By the afternoon of September 11, entertainment executives were rushing to remove media products containing 'inappropriate' references from American television and movie screens. While references to terrorism were the starting point, their caution extended to themes of war and threats against...

In an effort to combat the AIDS epidemic around the world, the Product (RED) campaign aims to engage consumers in an economic initiative with exclusive products from their corporate partnerships. Academic journals claim that this effort is a new form of Cause-Related Marketing (CRM), even though...

ABSTRACTThis study investigated factors that influence the strategic decision-making process, specifically, strategy formation and selection during a crisis. It accomplished this by integrating theoretical concepts from both strategic management and crisis communication literature. Key...

This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal...

This study looked at oil industry employees and Nigerians perceptions of Exxon Mobil and Shell Oil as socially responsible corporations and the role the two-step flow model of communication plays in shaping these publics impressions of the companies. Measures of participants perceptions of...

Baigiamajame magistro darbe nagrinėjamos žiniasklaidos verslo raidos aktualijos ir problemos, šio verslo plėtros ir internacionalizavimo strateginės galimybės. Išnagrinėtos pagrindinės žiniasklaidos verslo priemonėms taikomos plėtros teorijos ir modeliai, pateikta šiuo metu...

In the fall of 2008, the United States and the rest of the world experienced significant financial turmoil. The financial industry as we knew it crumbled before our eyes. After experiencing this event and the media's fragmented and inconsistent coverage of it, I felt an interesting topic to look...