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~institution:"University of Western Sydney"
~institution:"Université Paris-Dauphine (Paris IX)"
~subject:"Brand"
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University of Western Sydney
Université Paris-Dauphine (Paris IX)
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Brand valuation at the crossroad of researches in
Accounting
, Finance, Management Control and Marketing
Farjaudon, Anne-Laure
-
Université Paris-Dauphine (Paris IX)
-
2005
Persistent link: https://www.econbiz.de/10010905285
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